OAKLAND, CA – NMA supports the critical legislation (S.1331) introduced by Senators Cornyn and Lincoln, which provides for a voluntary Country-of-Origin Labeling (COOL) program for meat.

Market-driven instead of mistake-driven, this approach benefits both consumers and producers. National Meat Association has long supported such a voluntary program to finally end the COOL deadlock.

“For those consumers who truly want country of origin information on their meat products the market can deliver it once a voluntary program is available,” said NMA Executive Director Rosemary Mucklow. “A mandatory program, however, is too costly and lacks necessary flexibility.”

National Meat Association is a non-profit trade association. Since 1946, NMA has represented meat packers and processors, equipment manufacturers and food suppliers who provide services to the meat industry. The association has members throughout the United States, as well as in Canada, Australia and Mexico.


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Jeremy Russell
National Meat Association
(510) 763-1533
[email protected]

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