OAKLAND, CA – Attendees with basic Internet access will have the opportunity to attend the July 10 New York City, NY, New E. coli Directives Workshop via “cyberspace!” NMA and Southwest Meat Association (SMA) are partnering with FSIS in a pilot webcast of the July 10, 2004 workshop. The pilot program is designed to reach more of the industry to educate them about the new E. coli directives. NMA, SMA and FSIS, through this joint venture, hope to revolutionize information delivery within the meat and poultry industry by making it cost-effective.

“NMA is delighted to partner with FSIS to revolutionize information services within the industry. This is another milestone in our longstanding effort to work proactively with government entities to better serve our members, consumers and the industry as a whole. The Internet has proven to be a faster, more efficient means of communication, which is why NMA has moved to a largely Internet-based information dissemination system,” said NMA Executive Director Rosemary Mucklow.

Participants will need to have a computer, with Windows 98 or higher, Internet Explorer of 5.5 or higher, and a Sound Card. A 56 K modem connection is recommended. Participants will be able to type-in questions to the FSIS Moderator in New York, which will then be answered on the webcast. FSIS officials who will lead the discussion include: Bill Smith, Assistant Administrator for Field Operations; Daniel Englejohn, Assistant Deputy Administrator for Policy; Mary Cutshall, Small Business Outreach; and Lou Lenny, District Manager for New York. Bryce Quick, Assistant Administrator for the Office of Public Affairs, Education and Outreach, will moderate the session.

To participate, industry firms should contact NMA Communications Manager Kiran Kernellu at (510) 763-1533 or [email protected]. Kindly provide name, title, and company or organization affiliation with your RSVP.

National Meat Association is a non-profit trade association. Since 1946, NMA has represented meat packers and processors, equipment manufacturers and food suppliers who provide services to the meat industry. The association has members throughout the United States, as well as in Canada, Australia and Mexico.


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Jeremy Russell
National Meat Association
(510) 763-1533
[email protected]

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