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FOR IMMEDIATE RELEASE�����������������������������������������������������������������������������
April 18, 2002�������������������������������������������������������������������������������������������������������������������������������������������������
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NMA ON FRONTLINE
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OAKLAND, CA - Actually, you won't be seeing NMA on Frontline's "Modern Meat" report, which airs tonight.� That's because Frontline declined to interview NMA's Executive Director despite an invitation to do so.� However, according to Frontline's advance promotional material, the show is going to delve into details of Supreme Beef Processors v. USDA, a lawsuit to which NMA was an intervenor. Even advance reviews of the show are calling it one-sided.
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"Because NMA does not believe that one-sided journalism about our industry should go unchallenged, we've decided to dispel some of the myths at our website," said NMA Director of Communications Jeremy Russell.
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You can visit NMA's "Modern Meat" response page online at http://www.nmaonline.org/ under "What's New" or directly at: http://www.nmaonline.org/NEWS___INFO/files/_Modern_Meat_/_modern_meat_.html.
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Also available at NMAonline: NMA's correspondence with Frontline, background on Supreme v. USDA and a photo essay that takes you inside a slaughterhouse to see food safety efforts firsthand.
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National Meat Association is a non-profit trade association representing meat packers and processors, as well as equipment� manufacturers and suppliers who provide services to the meat industry. The association, with over 600 members throughout the United States, includes membership in Canada, Australia and Mexico.
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