FOR IMMEDIATE RELEASE
April
18, 2002
NMA ON FRONTLINE
OAKLAND, CA - Actually, you won't be seeing NMA on
Frontline's "Modern Meat" report, which airs tonight. That's because Frontline declined to
interview NMA's Executive Director despite an invitation to do so. However, according to Frontline's advance
promotional material, the show is going to delve into details of Supreme Beef
Processors v. USDA, a lawsuit to which NMA was an intervenor. Even advance
reviews of the show are calling it one-sided.
"Because NMA does not believe that one-sided journalism
about our industry should go unchallenged, we've decided to dispel some of the
myths at our website," said NMA Director of Communications Jeremy Russell.
You can visit NMA's "Modern Meat" response page
online at http://www.nmaonline.org/ under
"What's New" or directly at: http://www.nmaonline.org/NEWS___INFO/files/_Modern_Meat_/_modern_meat_.html.
Also available at NMAonline: NMA's correspondence with
Frontline, background on Supreme v. USDA and a photo essay that takes you
inside a slaughterhouse to see food safety efforts firsthand.
National Meat Association is a non-profit trade association
representing meat packers and processors, as well as equipment manufacturers and suppliers who provide
services to the meat industry. The association, with over 600 members
throughout the United States, includes membership in Canada, Australia and
Mexico.
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