1970 Broadway, Suite 825, Oakland, CA  94612 ¨ Ph. (510) 763-1533¨  Fax (510) 763-6186 ¨ E-mail [email protected]

1400 - 16th St., N.W., Ste. 400  ¨  Washington, D.C. 20036  ¨  Ph. (202) 667-2108  ¨  http://www.nmaonline.org/



FOR IMMEDIATE RELEASE                                                                                                                                                                                                                                             Contact: Jeremy Russell

April 18, 2002                                                                                                                                                                                                                                                                                      Director of Communications

                                                                                                                                                                                                                                                                                                            (510) 763-1533

                                                                                                                                                                                                                                                                                                            [email protected]



OAKLAND, CA – Actually, you won’t be seeing NMA on Frontline’s “Modern Meat” report, which airs tonight.  That’s because Frontline declined to interview NMA’s Executive Director despite an invitation to do so.  However, according to Frontline’s advance promotional material, the show is going to delve into details of Supreme Beef Processors v. USDA, a lawsuit to which NMA was an intervenor. Even advance reviews of the show are calling it one-sided.


“Because NMA does not believe that one-sided journalism about our industry should go unchallenged, we’ve decided to dispel some of the myths at our website,” said NMA Director of Communications Jeremy Russell.


You can visit NMA’s “Modern Meat” response page online at http://www.nmaonline.org/ under “What’s New” or directly at: http://www.nmaonline.org/NEWS___INFO/files/_Modern_Meat_/_modern_meat_.html.


Also available at NMAonline: NMA’s correspondence with Frontline, background on Supreme v. USDA and a photo essay that takes you inside a slaughterhouse to see food safety efforts firsthand.


National Meat Association is a non-profit trade association representing meat packers and processors, as well as equipment manufacturers and suppliers who provide services to the meat industry. The association, with over 600 members throughout the United States, includes membership in Canada, Australia and Mexico.